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Bacoleños buy, learn at weekend market


By: Carla P. Gomez
12:49 AM July 7th, 2015

BACOLOD CITY—Suddenly, every weekend, the normally empty 1.2-hectare lot on Magsaysay Avenue in Bacolod City becomes a bustling marketplace, where food enthusiasts flock not just to buy the freshest farm produce but also to enjoy family heirloom dishes whipped up by chefs.

The Negros Farmers Weekend Market offers farmers a regular venue to sell their crops, poultry and livestock meat and to deal with consumers, face-to-face, so they can earn more. The items are 10 to 15 percent cheaper than those sold in supermarkets.

Negros farmers market marks 1st anniversary

Lead volunteer Ruby Tanya Cruz of the Negros Farmers Weekend Market said they are happy to be given the opportunity to help farmers increase their income by providing them a venue where they can sell their products straight to consumers and at the right price.

The 1.2-hectare Negros Farmers Weekend Market at Magsaysay Avenue, Bacolod City, that marked its first anniversary Saturday, is a public education project of D.C. Cruz Trading Corp. and Herbe Foundation that teaches people to live a healthier life.


Lead volunteer Ruby Tanya Cruz of the Negros Farmers Weekend Market being interviewed by Chrysee Gerona Samillano of Visayan Daily Star and Vice President of Negros Press Club during first anniversary celebration.

The market, that is open from 7 a.m. to 3 p.m. every Saturdays, aims to give buyers a mix of farm-fresh products and services while providing a regular trading venue for local farmers.

Cruz said that aside from providing the local farmers a market, their purpose is to also change the mindset of the public and raise their awareness of issues involving the environment, health, and sustainable agriculture.

There are about seven big groups of farmers who sell their products at the weekend market, and the rest are vendors who are in the food business and have no restaurants, she said.

Cruz said there are about 55 vendors at the weekend market and some have regular jobs but love to sell food because it is their passion.

Celebration of Negros Farmers Weekend Market a Huge Success

The celebration of the first anniversary of the Negros Farmers Weekend Market along Magsaysay Avenue was a huge success!

Shoppers and well-wishers from all walks of life came to the NFWM as early as 7 in the morning to join the celebration.

The festivities were officially ushered in by a short program, emceed by public relations mogul Alan Gensoli.


Ruth Cruz, Ruby C. Cruz and Bacolod City Mayor Monico O. Puentevella with Japanese tourists.

Ruth Cruz, president of D.C. Cruz Trading Corporation welcomed and thanked everyone who made the festivity possible.

PWD Variety Show at Negros Farmers Weekend Market

December 28, 2013

Persons with Disabilities (PWDs) will celebrate their PWD International Day with a Variety Show which will be held at the Negros Farmers Weekend Market along Magsaysay Avenue, near Luxur Hotel and the PNP Headquarters on December 28, 2013 from 4:00-6:00 P.M.

Principal sponsors are Mr. & Mrs. David & Susan Ruskin of the Loving Rose Mission, Inc. of Canada who will donate wheelchairs.

Bagguer Villaluz will start entertaining the patrons and guests with his organ renditions from 11:30 A.M.-3:00 P.M. then join PWD performers at the centerstage for their Variety Show.

Management of Farmers Weekend Market Meets with Suppliers

November 22, 2013
W. Henry Streegan
Negros Daily Bulletin

Ruby C. Cruz, Committee of the Farmers Weekend Market met with suppliers last Wednesday which was held at the D.C. CRUZ Corporation office along Magsaysay Street, Bacolod City.


Ms. Ruby C. Cruz presiding over meeting with suppliers

The objective of the meeting was to rationalize participation of all suppliers in the Weekend Market. Also, to thresh out problems on the use of plastic bags as well as the location of the booths of the suppliers.


Participants in the conference

Ms. Cruz also requested the suppliers to schedule consultation and seminars so as to avoid conflicts. Also, for each corporation to be transparent about their projects involving their Corporate Social Responsibility.

She also informed the body that this Saturday, November 23, 2013 one of the major activities would be the lighting of the 18-feet Christmas tree which will be officiated over by Bacolod city Mayor Monico O. Puentevella. That this tree was made out of recycled garbage. Other items made out of recycled garbage will also be displayed.

Garbage Segregation Center Inaugurated


Cutting of the ceremonial ribbon

The Garbage Segregation Center was inaugurated last Saturday, October 19, 2013 with Rev. Fr. Rito, officiating in the ceremonial rites.

The project is a brainchild of the militant Anti-BAHA aggrupation of Bacolod City.


Fr. Rito blessing the facility

The moving spirits behind the project in the Anti-Baha Association are Ms. Jean Trebol and PR man Alan Gensoli.


Mayor Puentevella congratulating organizers of the program and facility

Mr. Alan Gensoli has a weekly column, entitled, "Something Smells" in this paper.

Revisiting the Negros Farmers Weekend Market


By James U. Sy Jr

It’s been a little more than two months since I last wrote about the Negros Farmers Weekend Market. For those who are not familiar with it, the Negros Farmers Weekend Markett is a 1.2-hectare market community located along Magsaysay Avenue, just across DC Cruz Trading Corporation, where farmers from different parts of Negros display their fresh produce at very reasonable prices every Saturday, 8:00 A.M. to 6:00 P.M.

The Negros Farmers Weekend Market was opened to the public on March 16, 2013 and serves as a Corporate Social Responsibility (CSR) project of the DC Cruz Trading Corporation, with its beneficiary being the family’s foundation, Herbe Foundation, which has the mission of providing education to indigent children with deep focus on character formation.


Thelma Z. Watanabe (right), the wife of Watanabe, Shigeru and the Overall Training Coordinator of Organization for Industrial, Spiritual and Cultural Advancement (OISCA)-Bago Training Center, with NDB writer James U. Sy Jr. at the OISCA booth at Zone 3 of the Negros Farmers Weekend Market, Magsaysay Avenue.*(CMAS photo)

The Negros Farmers Weekend Market offers its buyers a number of perks, primary of which is lower prices of goods as compared to those charged in the average market. Under normal circumstances, farmers sell their fresh produce to middlemen who then transport them to Bacolod, the capital of the province, where sellers/vendors buy from them. Sometimes there are additional middlemen in between. Naturally, the layers of channels involved will ultimately affect pricing since each channel would have to have a margin to maintain their operations.

April 27, 2013 - O-mochi

O-mochi are traditional Japanese sticky rice cakes made by literally "pounding the life out of" steamed glutinous rice into a paste and molded into different shapes. Japanese people eat o-mochi the whole year round but more so, during the first week of the new year.

Learn the method of preparing O-mochi through a ceremony called “mochitsuki”, organized by OISCA- Negros and the Filipino-Japanese community of Bacolod.

Demo starts at 9am at the Event Centerof the Negros Farmers Weekend Market, Magsaysay Ave., Bacolod City. For inquiries & seat reservations, pls call 4330177, 0917-3003291.

Fresh Food, Great Products, Best Prices!
Available:  naturally-farmed, chemical-free vegetables. The market is a no-plastics zone.  Please bring your eco bags when shopping. 


Farmers’ market to start in Bacolod

Saturday March 16, 2013

DC Cruz Trading Corp. and Herbe Foundation will open the Negros Farmers Weekend Market today at Magsaysay Avenue in Bacolod City.

The event is aimed to give buyers a mix of products and services while providing a regular trading for local farmers, Ruby Cruz, its director for marketing, said yesterday.

Cruz said the 1.2 hectare area for the market will also offer buyers easy access to farm-fresh produce and local handicrafts every Saturday starting today at 7 a.m. to 3 p.m.

The weekend market is a public education project of the company and the foundation that teaches people to live a healthier life, she said.

SWM at the Negros Market

Alan Gensoli
Wednesday, March 13, 2013

It's confirmed. In a meeting held just yesterday afternoon, the Bacolod Anti-Baha Alliance, an NGO advocating ecological solid waste management (SWM) and other efforts to end flooding, has accepted the challenge to run an SWM demo area at the Negros Farmers’ Weekend Market in Bacolod City. Scheduled to open this Saturday, March 16, the market is a public education effort of DC Cruz Trading Corp. and Herbe Foundation. Sitting on a 1.2-hectare property, shoppers will have access to farm-fresh produce and agricultural technologies, among others. With this strong leaning towards sustainable farming and a healthier way of life, it would be a disservice if we allow the place to be defiled by plastic bags.

With some construction work needed, we estimate the SWM demo area to begin towards the end of the month. The actual demonstration of how trash is segregated, step by step, achieves so much more than endless hours of lecturing or distributing tons of flyers translated in all languages of the Philippines. Trash segregation is a science no doubt, but it isn't rocket science either. Once started, an average household can easily sustain it. Bacolod City has already built a sanitary landfill and recently engaged the services of a private company to collect trash.

March 16, 2013 is the opening of the Negros Farmers Weekend Market

By Betsy Gazo
Wednesday, March 6, 2013

IN LINE with their corporate social responsibility, DC Cruz is opening the Negros Farmers Weekend Market on March 16, Saturday, at Magsaysay Road opposite the DC Cruz office.

Laid out on an L-shaped 1.2- hectare property, this market was conceptualized last December along the lines of the successful Saturday Salcedo Market at the Makati Business District, which in turn echoes the charming and bustling once-a-week open-air markets around Europe, especially, France.

The Salcedo Market is an exciting gathering of vendors offering fresh produce, cooked food from Filipino to international cuisines, meats, flowers, homemade delicacies among so many items. The Negros Farmers Weekend Market aims to afford a similar experience to the Negrenses.

The area will be divided into zones, from Zone 1 to Zone 5 and are designated as Production/Greenhouse Area, Suppliers’ Booth Area (to include a Spa/Massage Area), Food Area/Dining Tent which features kiosks selling ready-to-eat novel food items, Retail Area, and Organic Area. Ten percent of the Retail Area will accommodate “Arts and Crafts.” The Association of Negros Producers has been tasked to tap the local producers of artisanal crafts.